This policy sets out how VYVE Health CIC (“VYVE”) identifies and responds when a member may be at risk of harm to themselves, or at risk of harm from others. It applies to every VYVE member, including members who access VYVE through an employer or partner, and to everyone who works for or on behalf of VYVE: staff, contractors, coaches, counsellors and partners.
We say clearly on sign-up, on our urgent support page and throughout the app that VYVE cannot respond to emergencies. Our role is to notice when someone may be struggling, make sure they know where to get immediate help, and reach out to them personally.
This policy covers:
VYVE members must be aged 18 or over. If we believe a member is under 18, we close the account and, where there is a risk of harm, follow section 5.
Every safeguarding alert has a named owner. The shared team inbox is never the only route: every alert is also sent, by push notification and email, directly to the Safeguarding Lead, and opens a task that stays open until a person closes it.
| Role | Name | Responsibility |
|---|---|---|
| Safeguarding Lead | Dean Brown, Co-Founder and CTO | Owns this policy. Receives every alert, makes the personal contact, decides on any escalation to emergency services or an employer, keeps automated detection, alert routing and records working, and is accountable at board level |
| Deputy Safeguarding Lead and clinical adviser | Phil Hurwood, counsellor | Covers when the Lead is unavailable, by arrangement in advance, and receives alerts while covering. Advises the Lead on complex or critical cases, reviews the detection rules and the response approach, and reviews how each critical flag was handled |
Cover hours. Safeguarding alerts are monitored from 08:00 to 21:00, seven days a week. A critical alert raised outside these hours is picked up at the start of the next cover period. Outside cover hours, members are always shown 24/7 crisis services straight away (section 4), because VYVE cannot respond to emergencies. The Lead and Deputy agree cover in advance for holidays and absence, so at least one of them is on cover during every cover period.
Concerns reach us in two ways: automated detection in the app, and people telling us.
Free text a member writes is checked automatically against a curated list of phrases that indicate suicide, self-harm, abuse or severe distress. This covers:
Detection uses fixed rules, not AI judgement, so its behaviour is predictable and testable. Each match is graded:
False positives happen. Our rule is: when in doubt, still reach out.
A member, another member, a partner, a coach or an employer contact may raise a concern by emailing team@vyvehealth.co.uk or speaking to any member of the VYVE team. Whoever receives it passes it to the Safeguarding Lead the same day, and it is handled as a concern or critical flag under section 4.
The member is shown help immediately; a person follows up within 4 hours for critical flags and 24 hours for concerns, measured within cover hours.
| Step | Critical flag | Concern flag |
|---|---|---|
| In the app, immediately | Member sees urgent support: 999, NHS 111 (mental health option), Samaritans 116 123, Shout (text SHOUT to 85258) | Member sees the same support options, framed gently |
| Alert | A record is written first, then the Lead is notified by push notification and email, and a task is opened. The member’s words travel by email only | Same |
| Human contact | Personal message from the Lead or Deputy within 4 hours. Never an automated message | Warm, personal check-in within 24 hours |
| Automation | Automated re-engagement and marketing messages are not sent while the concern is open | Same |
| Record | Who made contact, when, what was said, outcome | Same |
When we reach out, we:
If there is an immediate risk to life, and the member cannot or will not keep themselves safe, the Lead or Deputy calls 999. This is the only situation in which we act without the member’s agreement.
If a member does not reply, we follow up once more within 48 hours, then close the alert with a record of the attempts. We do not repeatedly contact a member who has told us they are safe and supported.
What a member shares with VYVE stays confidential. We never tell an employer, partner or community leader that a member has been flagged, and safeguarding is never part of employer or partner reporting about individuals.
We share information without a member’s agreement only when:
In those cases we share the minimum needed, with the people who need it, and record what we shared, with whom and why. Where it is safe to do so, we tell the member first.
Employers. For members who access VYVE through their employer, the employer is not notified about any individual. The only exception is a serious and immediate risk to life where the employer’s help is needed to keep the person safe, for example to locate them, and emergency services cannot be reached another way. That decision is made by the Safeguarding Lead and recorded.
VYVE’s AI features personalise wellbeing support; they never handle a crisis. The safeguards are:
More detail is in our AI Use Policy.
Records. Every flag creates a record of the date, source and category, without the member’s words. The member’s words are seen only by the Safeguarding Lead and Deputy, through the safeguarding alert email, and never appear in dashboards, reports or digests; that email is not stored in any VYVE system. Safeguarding records (date, source, category, contact made and outcome) are kept for 6 years after the concern is closed, because they may be needed to respond to a complaint or legal claim.
Data protection. Safeguarding checks process health data. Members are told about them in section 6 of the Privacy Policy and agree to them when they give explicit consent to health data processing. We also rely on the Data Protection Act 2018, Schedule 1, paragraph 18 (safeguarding of individuals at risk), and, for emergency disclosure, UK GDPR Article 9(2)(c) (vital interests). Safeguarding alerts are sent only to named VYVE addresses, through providers under data processing agreements.
Training. Everyone who handles safeguarding alerts completes recognised suicide prevention training (for example the Zero Suicide Alliance course) before going on cover, and refreshes it every year.
Review. The Safeguarding Lead reviews this policy with the clinical adviser every 12 months, after any serious incident, and before any new employer or partner launch. Detection phrases are reviewed every quarter using anonymised data on missed and false flags.
Everyone who works with VYVE members follows these standards:
Anyone can raise a concern about how VYVE, a partner or a member of staff has handled safeguarding by emailing team@vyvehealth.co.uk, marked for the Safeguarding Lead, or directly to the Deputy if the concern is about the Lead.
This section is VYVE’s appropriate policy document for processing under the Data Protection Act 2018, Schedule 1, paragraph 18 (safeguarding of individuals at risk).
This document is retained for 6 months after this processing ends, and is available to the ICO on request.
Serious incidents. A serious incident is a member’s death or serious harm where VYVE had a flag or report, an alert that failed to reach a person, or a breach of these standards. The Lead reviews every serious incident with the clinical adviser within 5 working days, records what happened and what changes, and reports it to the VYVE board. Where a member’s data was exposed, our breach process applies (ICO within 72 hours).
Monitoring. The Lead reviews these measures monthly:
| Measure | Target |
|---|---|
| Critical flags with human contact within 4 hours (cover hours) | 100% |
| Concern flags with human contact within 24 hours (cover hours) | 95% or more |
| Alerts that failed to deliver | 0, each investigated |
| Detection rules reviewed | Every quarter |
| Team members on cover with in-date training | 100% |
Testing. The alert path is tested end to end, with a rehearsal flag, before any new employer or partner launch and after any change to detection or routing.
Employer reporting. Employers receive no safeguarding information about individuals. On request, VYVE confirms to an employer that this policy is in place and being followed, and may share anonymised totals (for example, number of flags in a period) only where the group is 8 people or more.
This policy is written in line with the UK GDPR, the Data Protection Act 2018, the Care Act 2014 (adult safeguarding principles), and NHS and Samaritans guidance on responding to suicide risk. It works alongside VYVE’s Privacy Policy (sections 3, 6, 7 and 11), Terms of Service (sections 2 and 5), AI Use Policy, Information Security Policy, Data Retention Schedule and urgent support page.
This document is one of six that together describe how VYVE handles data and keeps members safe. They are written to be read together and use the same facts.